Founded in 1952, the Rosenfeld Gallery, Tel Aviv, has become one of the most prominent exhibition spaces in the local art scene. The artists in its represented ranks have flourished under its wing, becoming the cream of Israeli artists. By the 1970s the gallery had become a prestigious institution with a rich history and a fine reputation, holding an impressive private collection. Since 1999, the gallery has changed its orientation, focusing increasingly on contemporary art and on spotting new talent. The gallery represents an impressive roster of artists, up-and-coming alongside more established, eminent names, each of whom is changing the face of Israeli art. Rosenfeld gallery’s agenda is building careers for its highly talented artists, working side by side and giving them the ability and sources to realize their excellence.