As part of 'VIDEO REWIND: A look back from early video works from the 1970s and 1980s', 'Media Burn' by the US based collective Ant Farm ponders on the icons of modern society and the spectacle of a future of intense consumerism.
MEDIA BURN by Ant Farm was a public performance event that grew out of the desire to create a singular image – a rocket-car crashing a pyramid of television sets. What began as a simple image idea, became a complex performance and video production during more than one year of planning. Within the context of the alternative media movement of the early 1970’s, it was a statement against the monopoly of American broadcast media. It took place on July 4, 1975 in a parking lot in San Francisco in front of an audience of 400 people and featured a speech by the “Artist-President”and other rituals of “media events.” Local television coverage was included in the final video art edit and it was also distributed as a post card.