Rodeo was opened in 2007 in Istanbul by Sylvia Kouvali. As well as looking to the local region of the gallery, the programme has always had an international approach, including contemporary artists from all over the world with a focus on the qualities of the works, rather than geographies. The programme and the vision of the gallery have since evolved. The gallery’s primary goal is to expand the dialogue between collectors, museums and curators towards an international understanding of contemporary art.

In October 2014, Rodeo opened its second space in London’s Soho. Through the presence of the gallery in the heart of London, this focus has been expanded upon. For example, most recently, there was a significant presence of the gallery’s artists in the last Documenta (2017) with Banu Cennetoglu and Apostolos Georgiou, major solo pavilions at the Venice Biennale by James Richards (2017) and Christodoulos Panayiotou (2015).