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1+1+1+…: Claudia del Barrio. ‘quality time | GRWM’

8 — 20 November 2022

1+1+1+…: Claudia del Barrio. ‘quality time | GRWM’

We currently spend 3 hours and 43 minutes a day on our mobile devices, spending a total of 2 hours and 27 minutes scrolling through various channels on social networks. Unlike our presence in conventional communications channels, in which we were usually mere consumers of content, on social networks we are often also creators. The figure of the virtual spectator, which has become especially important in recent years due to the accelerated expansion of the Internet, is what Alvin Toffler defined as a prosumer in the seventies.

Prosumers consume and produce simultaneously, while social networks store hours and hours of content. These pictures, videos or audio recordings commercialise our life experiences on the virtual world under the watchful gaze of brands and/or multinational companies, turning them into easily-devoured popular culture. This vicious circle both feeds us and leads us to spend part of our daily time on our virtual presence.

quality time | GRWM is the first part of a piece that is 3 hours and 43 minutes long and which researches this phenomenon based on audio recordings from the internet and footage by the artist, recreating the time we spend investing in our online egos. In this first 30-minute part, Clàudia del Barrio invites us to consume a Get Ready With Me (GRWM), a ritual in which influences share the first moments of the day with their followers. These videos, which are streamed live, have become virtual spaces in which intimate moments, which may involve important subjects such as mental health, are also shared. Thus, by delving into these spaces, the artist also reflects on the banalisation of sensitive content.

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