The eternal question about the political role of art is increasingly present in production processes. The idea of “guerrilla” productions that combine art with sort of activist endeavours is not new, but its strong presence in institutional circles today is remarkable. Often quoted in fundraising applications as a metric of success and in fundraising strategies as a declaration of intentions, the social and political role of art is undoubtedly used as a tool. But to what extent is an activist tool that fosters the shaping of identities? Can we still speak about “guerrilla” productions or is the political power of art being instrumentalised in favour of neoliberal solutionism? What is the role and weight of video art production in this context? This debate aims to critically address the idea of video art production as an activist tool.