As a network of artists, curators, thinkers and cultural agents, the alt[AV] – Alternative Audiovisual Network from Brazil, proposes a discussion on new paradigms towards collecting, distributing and exhibiting, as well as a reflection on the market for Video and Moving Image practices at large. The talk not only highlights cases of success, but it also encompasses experiences that bring new perspectives over industrial and formal standards (as, for instance, the museological). In bringing about an exhaustive analysis of the features constituting so unique mediums as Film and Video, it spans both the contextual role of private collections in the Multimedia Age, the notions of intellectual property, proprietary platforms and network services, as well as the online and offline status of a video, before being stored (i.e., the possible stages of a multimedia piece’s life).