Cultural Producer and Curator specialized in artgames, creator of the first LatAm art-videogames exhibition, Game on! El arte en juego. Luján has a Master Degree in Communication and Cultural Creation by Walter Benjamin’s Foundation (thesis with honors in videogames curation). Among other initiatives, she’s the co-founder of the GAIA (Game Arts International Assembly), the cultural producer Objeto a, co-editor of the Game Studies Journal at Universidad de Palermo, member of the GameStudies group at IIEAC and of Women in Games Argentina.
Luján is an advocate of the divulgation of experimental and artistic videogames, fostering their insertion in the cultural field and encouraging female participation in the industry. She has given talks and participated in events such as TEDx Riodelaplata (Buenos Aires), DiGRA (Melbourne, Australia), Jorge Tadeo Lozano University (Bogotá), DevHourmx (Mexico City), and participated in publications such as Bit y Aparte, Videogames around the world, Videogames and the global south and proofreading of LatAm Spanish version of Reality is broken (Jane McGonigal).