Taking into consideration the social roles and functions that a contemporary museum should play, Jin Suk Suh discussed with Menene Gras, Culture and Exhibitions’s Director at Casa Àsia, about the Ulsan Museu of Art in Korea. The Museum will open early next year as the first major art museum in the eighth-largest city in South Korea. It will specialize in digital media art, encompassing the fast-evolving digital art genre. On the occasion of this Talk, Jin Suk Suh explained the process of conceptualization for the museum.