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This publication accompanied the presentation of the exhibition Video-Régimen. Coleccionistas en la era audiovisual. at the Museo Lázaro Galdiano.
“As with photography in the late 80s and early 90s, video has been rapidly assimilated by the art system” – says curator Carles Guerra. “If photography was immediately regarded according to those same criteria specific of painting, video has not been immune to the rapid incorporation into the art market, either. And more importantly, its technical specificity is affecting the characteristics of new museum projects. The changes introduced by this new type of works have been naturalized quickly. Art institutions proper of the XXI century have overcome the audiovisualisation process so quickly and successfully that the Internet and social media have also become part of the possible broadcast circuits. Video implied the emergence of a new ‘art viewer’ and it announced an aesthetic experience that generated an unprecedented viral spread. And yet, despite the paradoxes involved, private collecting has made of it one of the most representative ‘objects’ in the cultural heritage.”
This publication gathers together conversations between curator Carles Guerra and some Spanish collectors, and it addresses video as a transitional object that, besides its own peculiarities, opens up a new way of participating into the art world.