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Gerard Ortín Castellví

Bliss Point

àngels ​barcelona​, Barcelona

Artist
Gerard Ortín Castellví
Title
Bliss Point
Year
2023
Duration
26 min
Format & Technical

Video, color, sound (4K)

Bliss Point plunges us into the ever-accelerating rhythm of food supply and the emergence of new techno-capitalist processes. The film guides us from dark kitchens and food advertising sets to AI-managed warehouses. A delivery rider cycles across the city to a makeshift trailer where workers flip burgers. Algorithm powered robots buzz through a sprawling grid of crates and 3D printers stack layers of computer-generated data to produce food alternatives. Drawing from the concept of optimal palatability, Bliss Point reveals the entanglement of automation and human labour, and the ways in which the aesthetics and the politics of food intersect. Together with Future Foods (2020) and Agrilogistics (2022), it completes a trilogy on scopic food regimes.

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